Brief History

The second international Bank to set foot on these shores, UBL has played its role in soldiering through UAE’s rise as an economic power.

Infrastructural development has been at the heart of UAE’s progress and UBL has, and continues to work with some of the biggest construction companies in financing their projects in the country. UBL International’s strong Middle East network in Bahrain, Qatar, Yemen has helped it create synergies through its network to be a part of trade, the backbone of the economy in Dubai.

UBL UAE is also playing its due role in developing the human capital in the country. The continued focus on Emiratization, has resulted in UAE nationals accounting for 42% of our work force as at end December 2010; the highest ratio, amongst the foreign banks in the country.

The privatization of the bank in October 2002, brought the Abu Dhabi Group chaired by H.H Sheikh Nahayan bin Mabarak Al Nahyan, Minister of Higher Education Government of UAE, and the Bestways Group headed by Sir Anwar Pervez OBE, to the helm and UBL International embarked on an ambitious re-profiling and re-positioning strategy in line with its motto to be a world class Bank and the Management’s vision to position the institution as a high street Bank with a customer-centric focus.

The re-profiling and re-positioning exercise resulted in the Bank engaging in a series of activities to enhance the customer experience and service facilities, including investing heavily in premises, infrastructure, IT related enhancements and product offerings.

In a bid to internationalize the Bank and as part of the re-positioning strategy, the caliber competence was enhanced in line with local and regional thresholds. This was done with a view to make inroads into the local and top segment of the market.

That today UBL UAE has relationships with some of the top government bodies, officials, dignitaries, business houses, is a testament to the success of this endeavor. An initiative in this pursuit for excellence was to make the branches the bastion of retail banking products. The policy has already started to bear dividends with the branches increasingly taking the role of sales and service providers.

A leitmotif in UBL Middle East repositioning strategy has been to extend its reach and visibility in the upscale and local segment. To this end Electronic Business Units and Kiosks have been set up in the flagship Mall of the Emirates, the City Centre Mall in Dubai, as well as the trendy Al Wahda Mall in Abu Dhabi. The visibility is further complimented by having strategically placed ATMs at both Dubai and Abu Dhabi Airports. The multi functional ATMs with cash and cheque deposit facilities are just another way that allows us to deliver superior services to these customers.

Another measure in this direction has been the development of Al Ain, Sharjah, Musaffah, Bur Dubai, Barsha & Khalifa Main, into chic, ultra modern branches at par with the best the competition has to offer. These state of the art show room outlets are manned by an increasingly cosmopolitan staff force and are located in the strategically visible areas of the cities.

The infrastructural investments have been further complimented by a major process re-engineering, mapping and documentation exercise across the network, which focused on eliminating duplication, realigning, automating and centralizing processes and functions.

Another very successful and well received initiative was the Heritage Campaign blitz that was launched in 2007 as a marketing and advertising platform with a view to connect UBL Middle East’s legacy of 40 years of customer satisfaction to its re-positioned image and diversified deliverables across various banking portfolios.

A recognition for the success of the global re-branding exercise came in the form of Brand Leadership Award for Brand Excellence at the 16th Asian Brand Congress in Oct 2007. The 2 day event was hosted by BBC World and some of the other award winners included esteemed companies such as Singapore Airlines, Unilever Middle east and ICICI .

Foreign Remittances are crucial to the economic development of an aspiring emerging economy such as Pakistan. Their importance lies in being the most direct, immediate and resilient source of foreign exchange earnings for a developing country.

Having identified these non-debt creating inflows as pivotal in spurring the current account, building the foreign exchange reserves and insulation against economic shocks, the State Bank of Pakistan has increasingly encouraged and incentivized Foreign Remittances through legal channels. UBL, as a committed player in the growth of Pakistan’s economy, has been a major participant through its Middle East operations in this drive to facilitate the NRPs to remit funds to Pakistan.

TezRaftar, a product designed to assist the NRPs to transfer funds to their loved ones in Pakistan, has Speed, Convenience and Reach as its key features.

  • The service, delivered through all our 8 branches in the UAE, at the most competitive exchange rates, entails real time online remittances to Pakistan, absolutely free of charge
  • The transactions are accepted in regular banking hours and in the evenings between 5 pm and 9 pm on weekdays and between 5 pm and 9 pm on Fridays
  • The funds can even be transferred via a cheque right to the beneficiary’s doorstep and the payment status be monitored by logging on to www.ubl.com.pk

Little wonder then that our Remittances to Pakistan through UBL UAE have grown tremendously in the last few years. We fully appreciate the diasporas role in the economic development of the country and remain wedded to committing our resources to facilitate their banking needs and requirements.