UBL Omni launches new ad campaign “Tareeqa Badlo"

UBL Omni, United Bank Limited’s Branchless Banking Division has recently launched a new advertising campaign titled ‘Tareeqa Badlo’ emphasizing the need to change the way people send money domestically. UBL Omni offers a number of branchless banking services like Account Opening, Utility Bill Payment, Cash in and Cash out and Domestic Remittance, but this newly launched campaign focuses specifically on remittance.


The campaign highlights the varied uncertain ways in which people send remittances domestically and offers an alternative i.e. UBL Omni; as it enjoys the customer’s trust through the UBL name and is a convenient, reliable and secure method of funds transfer.

Mr. Abrar Mir, Group Head, Branchless & E-Banking at UBL is optimistic about the new campaign. “We feel that there is immense potential in the Domestic Remittance service and Branchless Banking as a whole and this campaign is another step in achieving the ultimate goal of Branchless Banking; financial inclusion for the masses.”

About UBL Omni: Omni is an innovative banking lifestyle for the masses that only requires a mobile number and CNIC number in order to conduct basic financial transactions like, money remittance, cash deposit and withdrawal and utility bill payments. UBL Omni has a wide network of over 7000 Omni dukaans/agents across 600 cities all over Pakistan.